The Seattle Architecture Series is a theoretical three day lecture series that features talks by the architects of three of Seattle's most iconic buildings.  For the series I designed a branding system that was used for advertising and promotional material including three brochures and a poster.

Brand Identity  |  Photography  |  Print Design
Concept
Following in the footsteps of some of the great International Typographic Style designers such as, Max Bill, Jacqueline Casey, and of course, Josef Müller-Brockmann, these pieces use big bold type, photography with limited graphic shapes, and most importantly, follows the grid. These designers are some of my greatest influences and I continually look to them for inspiration while striving to emulate their mastery of craft and eye for precision.
Photography
Capturing the essences of these buildings was pivotal to the success of this project. By using close up crops that bleed off the edge of the brochure, the buildings become abstracted and the focus shifts to the materials, colors, and shapes that make them unique and beautiful. All of the photographs are original.
Color
A unique color for each architect was drawn from the photo of the building to help the viewer distinguish between each day. However, keeping a cohesive palette overall was vital to making the series feel unified.

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